Bay Area Elected Leaders, Clean Air, Health, Environmental Advocates Kick Off Campaign for Proposition 30, the California Clean Air Initiative


Sept. 14, 2022

Deborah Camiel | (818) 299-3656 |


Statewide Ballot Measure Would Fund Climate Action, Firefighting

OAKLAND, CA – With record heat, wildfires and poor air quality plaguing California, Bay Area environmental, labor, public health, business and elected leaders launched the campaign for passage of Proposition 30, the California Clean Air Initiative, today at Oakland City Hall. 

Speaking in support of the measure in Oakland today were: Assemblymember Buffy Wicks (D-Oakland); Oakland Mayor Libby Schaaf; Oakland City Councilmember Loren Taylor; Bill Magavern, Policy Director, Coalition for Clean Air; Dr. Ashley McClure, Oakland primary care physician & Co-director, Climate Health Now; Victoria Rome, Director, California Government Affairs, Natural Resources Defense Council; Veda Banerjee, Communications Director, California Environmental Voters; Battalion Chief John Byrne, Chapter Director for Cal Fire Local 2881; and Earl Hampton, IBEW, Local 595. John Zimmer, Lyft’s co-founder & President, also spoke at the rally.

Proposition 30 is the climate action ballot initiative that will help millions of Californians afford an electric vehicle, create a statewide EV charging network, and reduce catastrophic wildfires by funding forest management, more firefighters, and firefighting equipment. The measure generates approximately $100 billion over 20 years for these critical programs by taxing only those who can most afford it — Californians with personal income over $2 million per year. 

Last month, the California Air Resources Board approved a rule requiring all new cars and light trucks sold in the state by 2035 to be zero-emission vehicles. Proponents said Prop 30 will jumpstart that statewide transition to clean vehicles by making zero-emission vehicles more affordable through rebates, grants and financial assistance. Half of the funding will benefit low-income families and those in disadvantaged communities, which are disproportionately impacted by air pollution. 

In addition, Proposition 30, which is backed by Cal Fire State Firefighters Local 2881, invests nearly $1 billion per year in the prevention and control of wildfires. It includes funding to hire more state firefighters, support forest resilience programs, and improve fire safety infrastructure.

Proposition 30 is endorsed by a broad coalition of health, labor, business, environmental, and firefighting groups. Supporters include the American Lung Association, the Union of Concerned Scientists, the California Democratic Party, and the State Building and Construction Trades of California. 

“I have two young daughters. When fires and smoke roll through the East Bay, I watch them sit inside instead of playing outside in the fresh air with their friends,” said Assemblymember Wicks. “The current state of the air makes me nervous for their health, anxious about what the long-term effects will be on my daughters who will grow up among the impacts of climate change. We need Prop 30 for our health, our air, and our future.”

“Proposition 30 is a unique and rare alliance of Cal Fire firefighters, labor, elected officials, business, health, and environmental groups who have come together because we recognize that our air quality issues are so severe,” said Battalion Chief John Byrne, Chapter Director for Cal Fire Local 2881. “Of the roughly $100 billion Prop 30 will bring in to fix our air quality, 20% of the funding will go to Cal Fire firefighters so we can suppress fires, help our communities be more resilient and prevent more devastating wildfires in the future.”

“This is far bigger than one company or a single industry — this is about the health of our neighbors and communities,” said Lyft founder and President John Zimmer. “That’s why we agreed to get involved when environmental leaders approached us with their plan to reduce California’s emissions. Proposition 30 would help millions of Californians finally make the transition to electric vehicles — vehicles that should be for everyone, not just those that can afford a Model S.”

“Proposition 30 provides certainty to consumers and the business community. It ensures that the programs and policies we need to reach our climate and air quality goals will have ongoing funding that isn’t vulnerable to the volatility of the state budget process,” added NRDC Action Fund’s Victoria Rome. “With Prop 30 we have the opportunity for bold action, with a climate future we want for ourselves and our children.”

For additional background on ballot initiative, visit

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