Prop 30’s Los Angeles Leaders Kick Off Campaign


Sept. 6, 2022

Deborah Camiel | (818) 299-3656 |



Statewide Ballot Measure Would Fund Climate Action, Firefighting

LOS ANGELES, CA – With record heat, wildfires and poor air quality plaguing California, top Los Angeles environmental, health, labor and legislative leaders today launched the campaign for passage of Proposition 30, the “California Clean Air Initiative,” at Jaime Beth Slavin Park in North Hollywood. 

Proposition 30 is the climate action ballot initiative that will help millions of Californians afford an electric vehicle, create a statewide EV charging network, and reduce catastrophic wildfires by funding forest management, more firefighters, and firefighting equipment. The measure generates approximately $100 billion over 20 years for these critical programs by taxing those who can most afford it — those with personal income more than $2 million per year. 

Last week, the California Air Resources Board approved a measure requiring all new cars and light trucks sold in the state by 2035 to be zero-emission vehicles. Proponents said the measure will jumpstart the statewide transition to clean vehicles by making zero-emission vehicles more affordable through rebates, grants and financial assistance. Half of the funding will benefit low-income families and those in disadvantaged communities, which are disproportionately impacted by air pollution. 

In addition, Proposition 30, which is backed by CalFire State Firefighters, invests nearly $1 billion per year in the prevention and control of wildfires. It includes funding to hire more state firefighters, support forest resilience programs, and improve fire safety infrastructure.

Proposition 30 is endorsed by a broad coalition of health, labor, business, environmental, and firefighting groups. Supporters include the American Lung Association, the Union of Concerned Scientists, the California Democratic Party, and the State Building and Construction Trades of California. 

Speaking in support of the measure in Los Angeles today were: Assemblymember Tina McKinnor (D-Inglewood); Chris Chavez, Deputy Policy Director, Coalition for Clean Air; Joel Barton, President IBEW Local 11; Oscar Garcia, Ballot Initiative Coordinator, California Environmental Voters, Ana Gonzales, Executive Director, Center for Community Action and Environmental Justice; Eli Lipman, Executive Director, MOVE LA; Long Beach College Trustee Sunny Zia; and Robert M. Sausedo, President/CEO, Community Build, Inc. & Founder, CRSSLA.

“California has the worst air pollution in the United States and some of the worst in the world: 38 out of 39 million Californians breathe unhealthy levels of air pollution — almost every one of us,” noted the Coalition for Clean Air’s Chris Chavez. “Proposition 30 is a bold climate and clean air measure that will invest $100 billion over 20 years to reduce the two largest sources of our greenhouse gas emissions — gasoline-fueled vehicles and wildfires, along with health-harming pollution.”

According to the EPA, nearly all emissions sources caused disproportionate exposures for people of color, on average, including Black, Hispanic and Asian people,” said Assemblymember McKinnor. “Prop 30 addresses this inequity; 50% of Prop 30’s EV funding is reserved for low-income and disadvantaged communities.”

“California is on the frontlines of climate change, and we felt it last week as temperatures spiked, and now we’re experiencing catastrophic wildfires, relentless drought and toxic air pollution,” added Oscar Garcia of California Environmental Voters. “The present toll is extensive, and it’s only going to get worse unless we act now. We need sustained, generational investment to meet this moment. The Prop 30 coalition has come together to restore our clean air and curb climate change.”

For additional background on ballot initiative, visit

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