Yes on 30 Releases New Explainer Video

October 27, 2022
Deborah Camiel | (818) 299-3656 |

Statewide Clean Air & Climate Campaign Highlights Wildfire Crisis and Urgent Need to Reduce Emissions

Sacramento, CA – The Yes on 30 campaign launched a new video today explaining the benefits and background of Proposition 30, and detailing how the measure will clean up California’s dirty air. The video will be featured in a social media campaign informing voters how Prop 30’s funding will be used to prevent catastrophic wildfires and reduce tailpipe emissions to ensure that all Californians have clean air to breathe.

The new explainer video provides the key facts about Prop 30, including who will pay for it, what programs the money funds, and who supports and opposes it. The historic climate measure levies a small tax increase of 1.75% on Californians with income over $2 million to fund the state’s transition to a clean transportation system, dramatically reduce air pollution, and accelerate our response to climate change.

“It’s important that we not allow the opposition to prey upon voters’ natural skepticism,” said Max Baumhefner, Senior Attorney at the Natural Resources Defense Council, a member of the Clean Air California coalition supporting Prop 30. “There’s a lot of misinformation out there. Let’s focus on what Prop 30 would actually do: tax those with plenty of money to spare in order to fund essential clean air programs and fight and prevent wildfires that are ravaging our state.”

Proposition 30 is the climate action ballot initiative that will help millions of Californians afford electric vehicles, create a statewide EV charging network, and reduce the extreme wildfires plaguing the state. The measure generates approximately $100 billion over 20 years for these critical programs, directing half of its EV-related funding to low-income communities suffering disproportionately from air pollution and the climate crisis.

An unusually diverse statewide alliance has coalesced in support of Prop 30, including prominent environmental, public health, labor, environmental justice, and business groups as well as the Democratic Party and an overwhelming number of elected officials — all in agreement that Prop 30 will help California reach health-protective clean air and climate goals.

“Voting yes on Proposition 30 gives voters the chance to demand more resources to help prevent and appropriately respond to catastrophic wildfires and to promote cleaner, healthier air for all California families,” said Will Barrett, National Senior Director of Clean Air Advocacy at the American Lung Association.

California voters overwhelmingly support action to fight climate change, prevent wildfires, and reduce tailpipe emissions. This new video will help ensure that every Californian knows Prop 30 is our most effective, immediate path forward to cleaner air and a healthier California.

For additional background on Prop 30, visit